MARKETING, MARKETING MANAGEMENT AND MARKETING MIX

marketing management mix
explain the important of basis of marketing .
MARKETING

BASIS OF MARKETING

Marketing Management also provide helps in our daily life we find so many products of unity like bread, butter, biscuits, milk, cheese, pens, notebook, pens, scooters, cars, mobile, phones, etc.


Just think about the source of their origin. Who are their receivers and suppliers and by what name they are known.

The answers to these questions are really very simple. Anybody take them as the products come from the market their receivers are known as customers. Their suppliers are known as sellers or marketers.


These three are the words which have an important role in marketing. Therefore it important for understanding the meaning of that three words in detail. We shall now study them in detail. Marketing strategy also help in DIGITAL MARKETING

1.MARKET

Traditional view


Ordinarily market is a particular place where the buyers and the sellers get together and make deals regarding sale or purchase. It is clear that a particular stress is laid upon physical place in the context of the bazaar.


But in reallity the existence of physical place is not necessary and what is essential is the get together of the customers and the sellers.

Therefore, it is not necessary that they should meet at a particular place.


The deal about buying and selling can be accomplished or finallised even on the telephone, through letter or through the medium of the internet.

We can have transactions through the medium of internet from any place and with anybody.

Modern view

According to the modern view market refers to a group of real and potential buyers of products and services. For example, a car of a new model is ready for sale.

All those people who are desirous of purchasing this car considering some of its values will be called its market.

CUSTOMER

Customer happens to be a integral part of the market. A market cannot be thought of without the presence of customers. In fact, a customer means people of customers. In fact a customer means people or organisations who want to satisfy their needs.

the customer usually get in contact with those marketers who can supply them the products. The service they want in necessities of life the ROTI-KAPRA-MAKAN or they can be of some different nature.

TYPES OF CUSTOMERS

customers know by the different names for example the……

WHOLESALE CUSTOMER
RETAIL CUSTOMER
RICH CUSTOMER
LOWER INCOME CUSTOMER
YOUNG CUSTOMER
OLD AGE CUSTOMER

A marketer means a person or an organisation who provides goods or services to satisfy the needs of the customer. It would be proper to say that a customer wants satisfaction while a marketer supplies him his satisfaction.

Therefore, rightly said that a customer is a satisfactory seeker while a marketer is satisfaction provider satisfies. The taste-bud of the customer, while the archie gallery greetings & gifts satisfies their needs of greeting cards and gifts.

MARKETERS ARE MAINLY OF TWO TYPES.

.GOOD MARKETERS: Hindustan uniliver limited (HUL) sells various types of shampoos etc. it is thus a goods marketer.

.SERVICE MARKETER: There are many marketers like the PUNJAB NATIONAL BANKS, CITIBANK, INDIAN AIRLINES, etc. Who do not sell any product but provide only services. they are called service marketers.


CONCLUSION
Here, marketing run with all their features and term and conditions. Marketing tools are the backbone of marketing.