Here we will provide you some about the Management Philosophies and describe their 5 points all about the marketing philosophies.
Every company had different ideas or philosophy. for example a particular company can have its idea or philosophy that.
If the production is done on a large scale then cost would be less and the product would be sold automatically. In this way, such a company will concentrate mainly on the large scale production of goods.
Similarly some other company can have a different idea. It may have an idea that if the quality of the product is improved, there will be no difficulty in selling the product.
Under the marketing philosophy, we shall study the following five concepts:
Those companies who believes in this philosophy think that if the goods/services are cheap and they can be made available at many places. There cannot be any problem regarding sale.
Always the same philosophy these companies put in all there marketing efforts in reducing the cost of production and strengthening their distribution system.
In order to reduce the cost of production and to bring it down to the minimum level. These companies production. Cost of production per unit is reduced.
Those companies who believe in this philosophy are of the opinion that if the quality of goods or services is of good standard. The customer easily attract. The basis of this thinking is that the customers get attracted toward the product of goods quality.
On the basis of this philosophy or or idea these companies direct their marketing efforts to increasing the quality of their product.
Those companies who believe in this concept think that leaving alone the customers will not help. Instead there is a need to attract the customer towards them. They think that goods are not bought but they have to be sold.
The basis of this thinking is that the customer can be attracted. keeping in view this concept these companies concentrate their marketing efforts towards educating and attracting the customers.
In such case their main thinking is SELLING.
Those companies who believe in this concept are of the opinion that success can be achieved only through consumer satisfaction. The basis of this thinking is that only those good/service should be made available which the consumer want or desire and not the thinking which you can do .
In other words,” THEY DO NOT SELL WHAT THEY CAN MAKE BUT THEY MAKE WHAT THEY CAN SELL. Keeping in mind this idea, these companies direct their marketing efforts to achieve consumer satisfaction.
SOCIETAL MARKETING CONCEPT
The concept stress not only for the atisfaction but also gives the importance to consumer welfare/societal welfare.
This concept is also further than the marketing concept. Under this concept, it is believe that mere satisfaction of the consumer would not help and the welfare of the whole society has to be kept in mind.
If a company produces a vehicle which consumes less petrol but spreads pollution, it will result in only consumer satisfaction and not the social welfare. Primarily two element are included under social welfare- high-level of human less petrol but spread pollution.
‘It will result in only consumer satisfaction and not the social welfare. Primarily two elements are included under social welfare- high level of human life and pollution free atmosphere.