WHAT IS MICRO MOMENTS?
MICRO MOMENTS happens when the audience reflexing and turn to a device. MICRO MOMENTS define the reflecting of audience and their interest. It define the majority interest of people and their shifting.
WHY ARE MICRO MOMENTS IN MOBILE MARKETING?
Most of our audience it’s not just necessity, but our livelihood. That little piece of engineering or a device transforming our lives and make them engage and responsive.
MICRO MOMENTS IN MOBILE MARKETING enables new offers new ways or kinds that will suite ourselves and help s us to discover new ideas and help to learn new things.
MOBILE search is a good kind of our growing level of dependency: through the world wide and making it more easier to grow world wide through the Nations.
HOW TO USE MICRO MOMENTS IN MARKETING?
With the growth of more internet searches and wide their range now shifting the users on mobile more than desktop computers, and more videos are being used from a smartphone or tablet,
As on average the number of users pass their time on mobile more than desktop computers. Their were 50% to 60% users go to mobile instead of laptop and desktop computers .
WHAT IS THE NEED OF MICRO MOMENTS?
As the users and consumers increase the need will also increase (vice-versa) consumption will never be end as the demand will also be increase as the new ways and technologies increase.
Google report says that 90% of the users come from the smart phone directly through search.
Adobe calculated the number of shopping done from mobile devices as a record breaking $1.2 billion on black friday this year.
PayPal says mobile consumers accounted for a third of all money spent on Black Friday.
As a brand, can therefore turn to micro-moments to elevate search marketing performance.You can use MICRO MOMENTS as a vehicle to increase your Brand engagement and ROI.
MOBILE DEMAND AND CUSTOMER INTENT
Attached to Mobile, brands must have the content which directly meet the customer online through online. In this Mobile Environment, the Marketers are tasked with helping brands identify customer intent using through the search result and Addressing the MICRO MOMENTS.
IDENTIFY THE DEMAND FOR MOBILE CONTENT
Identifying the new era’s demand for mobile content and understanding intent the will help marketers to build content that resonates.
For example, at high level leading Brands obtain huge wins when they optimize or design mobile experience by MICRO MOMENTS.
NIKE E-Commerce: search demand by audience and Mobile Content
Nike, a very excellent examples of a brand that utilized their search data to depper level for their engagement with sports fan via mobile devices. With 63% percent of result search through by mobile
SEIZE THE (MICRO) MOMENT
So how the marketers build trend? It might be time to say goodbye to the linear customer path journey. Better time to get accquanted with the best utilized idea that what used to be a linear sequence of milestones.
Now, customers still hit some of the main milestones of your customer journey, but in order of own choosing; ONE MICRO MOMENT sized bite at a time.
This calls for updating mobile marketing strategies with a few small tweaks that can prove the top hand,
7 Ways to Boosts your digital marketing with MICRO-MOMENTS:
PROVIDE SMALL STEP BY STEP TOWARDS BIG GOALS.
In today’s busy society, very high hyper-connected consumers they are always judge several major projects at a same time only with little focus. In AdWords study, 90%of smartphones have used their smartphones while others make progress on a ling-term or multi-step goal.
Who made their interest towards your strategy can read step-by-step guides online.
Consumer wants experiences that feels personal and address their different needs in real-time, and should be always ready to serve the best and reliable guidance to the customer for their satisfaction.
BRANDS That Wants To Do Best Job At Addressing The Consumers With Best Personalized, Relevant Content in the MICRO-MOMENT will drive the conversion and increase the positive attitude of Brand perception and made it valuable.
In this new era the explosion of mobile has totally shift marketers to the customer journey. Using the MICRO MOMENTS is an excellent way to understand the online customer journey from search results….